---
title: Peter Hogenkamp über die Zukunft der Newsletter | Scope
description: "Podcast: Peter Hogenkamp im Gespräch mit Peter Turi von Turi2 über die Zukunft der Newsletter. Jetzt anhören! 🎙️"
image: https://www.thescope.com/hubfs/turi2podcast_3.jpg
---

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# Podcast: Peter Hogenkamp über die Zukunft der Newsletter

![Peter Hogenkamp](https://www.thescope.com/hubfs/Peter_Hogenkamp_Profilfoto_2017_quadratisch-removebg.jpg) [Peter Hogenkamp](https://www.thescope.com/blog/author/peter-hogenkamp) on 24. Mai 2022 17:43:00 MESZ

<https://twitter.com/phogenkamp>

Verlässlichkeit ist beim Newsletter-Versand das allerwichtigste, zitiert mich der [turi2 Jobs-Podcast](https://turi2.podigee.io/99-peter-hogenkamp). Die eine Mail von uns muss sich in der Inbox der Empfänger:innen «gegen 100 oder 1000 andere Mails durchsetzen». Wir beiden Peters (der andere ist turi2-Verleger Peter Turi) sprechen unter anderem darüber, was sonst noch einen guten Newsletter ausmacht.

[![turi2podcast_3](https://www.thescope.com/hs-fs/hubfs/turi2podcast_3.jpg?width=398&name=turi2podcast_3.jpg)](https://turi2.podigee.io/99-peter-hogenkamp)

 

Hören Sie hier den Podcast (50 min.) über die Vergangenheit (Blogs), Gegenwart und Zukunft (erstaunlicherweise werden uns Newsletter wohl noch lange erhalten bleiben), und was ich jungen Einsteiger:innen in die Medienwelt raten würde. Oder lesen Sie die Zusammenfassung.

 

[![Podcast anhören](https://no-cache.hubspot.com/cta/default/3112802/54e13bf3-a0da-42d5-8927-02b90f6004d4.png)](https://cta-redirect.hubspot.com/cta/redirect/3112802/54e13bf3-a0da-42d5-8927-02b90f6004d4)

 

 

Wenn Sie mehr wissen wollen, lesen Sie auch unseren Guide zum Newsletter-Marketing mit vielen wertvollen Praxis-Tipps:

 

---

 

E-BOOK

[![Whitepaper Newsletter-Marketing](https://www.thescope.com/hs-fs/hubfs/Mockup2_Guide_Newsletter_2.png?width=242&name=Mockup2_Guide_Newsletter_2.png)](https://www.thescope.com/ebook-erfolgreiches-newsletter-marketing?__hstc=45788219.511fab0f9ec8385d55568d37a0d060c5.1652962014838.1652962014838.1652962014838.1&__hssc=45788219.1.1652962014839&__hsfp=2742242138)

### [Ultimativer Guide für erfolgreiches Newsletter-Marketing](https://www.thescope.com/guide-erfolgreiches-newsletter-marketing)

Unser Guide fasst alles zusammen, was Sie über zeitgemässes Newsletter-Marketing wissen müssen. Sie erhalten konkrete Tipps und Tricks sowie praxiserprobtes Wissen von den Newsletter-Spezialisten von Scope für Ihren B2C- oder B2B-Newsletter.

[![Zum Whitepaper](https://no-cache.hubspot.com/cta/default/3112802/e093d742-28b7-4418-96d6-8acf0c49cd21.png)](https://cta-redirect.hubspot.com/cta/redirect/3112802/e093d742-28b7-4418-96d6-8acf0c49cd21)

 

 Topics: [Newsletter und E-Mail](https://www.thescope.com/blog/tag/newsletter-und-e-mail), [Kuratieren](https://www.thescope.com/blog/tag/kuratieren), [Scope in den Medien](https://www.thescope.com/blog/tag/scope-in-den-medien)

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