Jens Alder is a former CEO of Swisscom and has been a professional member of the Board of Directors of Alpiq, Goldbach Group and CA Technologies for ten years. In June 2018 he was elected to the Scope Board of Directors.
2011: Elia Palme develops a research project as part of his ETH dissertation, creating an aggregator-app, initially named Nüwsli, later Newscron. With the help of the app, users can put together their personal newspaper: the app searches through 250 national and international newspapers, to find only the news that could present an interest to the user. The region of the news, as well as the section the news are coming from can be chosen by the user.
2012: In autumn 2012 Elia, together with Roberto Plato and Patrick Lardi, founds Newscron SA in Lugano. The company receives the support of several private investors in Tessin.
2013: Newscron wins many awards for technology, among others the renowned De-Vigier Prize of 100’000 CHF.
2014: Newscron receives in January substantial funding from a Business Angels’ network in Zürich. The board of directors is reorganized. Throughout the year it becomes obvious that the originally planned Freemium business model for the Newscron App is not working as planned, due to the fact that the paid premium version is undersold. After reviewing the strategy the board of directors decides to enhance the existing technical offer by introducing the handpicked curation done by experts.
2015: In January the Niuws App is launched offering handpicked news by 15 curators, each curating a specific topic (box). The number of curators reaches approximately 50 by the end of the year.
2016: Peter Hogenkamp acquires the majority of shares in February. Elia Palme privately acquires the initial Newscron App. In May the company moves to Zurich, settling its office at Rötelstrasse 15. In the meantime the Niuws product becomes more than an app, extending its availability to different platforms and receiving a new name: Scope (thescope.com). In September the company itself is renamed to Scope Content AG and its brand new responsive website is built from scratch and launched.
2017: Scope gains new users every day, but does not grow at the pace needed to make the end-user platform a viable business. However, corporate customers love the curation software and thus Scope launches its business offering: a content curation suite for content marketers goes live on the last day of the year. Jürg Stuker and Andreas Von Gunten join the Scope Board.
2018: Whitelabeling wins! Thanks to the new focus, over the course of the year, Scope wins more than 25 new corporations and associations to use the SaaS curation suite for all kinds of communication needs, from Content Marketing via Lead Nurturing to Internal Communications. Jens Alder joins Scope's Board of Directors. In October, the board decides to shut down the B2C platform by the end of the year to exclusively focus on the fast growing B2B business.