---
title: Die Renaissance des Server-side Tracking?
description: In Zeiten der Datenschutzbestimmungen erlebt das Server-side-Tracking eine Renaissance.
image: https://cy1er32c.cloudimg.io/v7/https://storage.googleapis.com/scope-private-article-images/privatearticleimage-157953-1680516709554.png?func=crop&w=600&h=400
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# Die Renaissance des Server-side Tracking?

[Handverlesene Leseempfehlungen für Sie](https://www.thescope.com/news/author/leseempfehlungen) on 4. April 2023 08:15:00 MESZ

|  |
| --- |

| 🔍 In Zeiten der Datenschutzbestimmungen erlebt das Server-side-Tracking eine Renaissance. Beim Tracking werden Nutzerdaten auf Serverseite verarbeitet, statt wie üblich im Browser. Dadurch entsteht weniger Traffic und die Daten sind vor Missbrauch geschützt. Das Verfahren ermöglicht aber auch personalisierte Werbung und bietet Vorteile bei der Performance-Optimierung einer Website. Zum Artikel auf dev-insider.de |
| --- |

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