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The Ultimate Guide to Successful Newsletter Marketing

This guide summarizes everything you need to know about state-of-the-art newsletter marketing.
It contains specific tips and tricks as well as tried and tested knowledge from our Scope newsletter specialists to enhance your B2B or B2C newsletter.

Table of contents

  • What is Newsletter Marketing? 
  • What Are the Advantages of Newsletter Marketing in the Content Marketing Mix? 
  • Why B2B Companies Should Market via Newsletters 
  • The Advantages of Newsletter Marketing for B2C Companies 
  • GDPR / DSGVO: The Legal Conditions in Newsletter Marketing 
  • Newsletter Marketing with Strategy
  • Newsletters with Curated Content
  • Newsletter Analytics
  • KPI – The Key Figures in Email Marketing
  • Newsletter Tools – Which Mailing System Does What?
  • Unsubscribing from Newsletters – What Happens if Someone no Longer Wants Your Newsletter?
  • The Ideal Time to Send a Newsletter
  • Our top 10 Most Important Tips for Successful Newsletter Marketing
  • Newsletter Marketing Agencies versus Self-Produced Newsletters
  • Upgrading Your Newsletter
  • Getting to Know Scope with no Strings Attached

Get your Guide to Newsletter Marketing